Last updated: May 2026
La Mama Boutique (“we”, “our”, “us”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa.
This policy explains what information we collect, why we collect it, how we use it, and your rights regarding your personal data.
1. Information We Collect
When you shop with us or interact with our website, we may collect the following personal information:
- Full name
- Email address
- Phone number
- Delivery address
- Payment information (processed securely — we do not store card details)
- Browsing behaviour on our website (via cookies)
- Order history
2. Why We Collect Your Information
We use your personal information to:
- Process and fulfil your orders
- Send order confirmations and delivery updates
- Respond to your enquiries and customer service requests
- Improve our website and shopping experience
- Send you promotional emails and offers (only if you have opted in)
- Comply with legal and regulatory obligations
3. How We Store and Protect Your Information
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Your data is stored securely and accessed only by authorised staff.
Payment transactions are processed through secure, encrypted payment gateways. We do not store your full card details.
4. Sharing Your Information
We do not sell or rent your personal information to third parties. We may share your information with:
- Courier and delivery partners — to fulfil and deliver your orders
- Payment processors — to securely process transactions
- IT and website service providers — to operate our website
- Legal authorities — if required by law
All third parties we work with are required to handle your information securely and in line with POPIA.
5. Cookies
Our website uses cookies to improve your browsing experience, remember your preferences, and analyse website traffic. You can disable cookies in your browser settings, though this may affect the functionality of our website.
6. Marketing Communications
If you have opted in to receive marketing emails, we may send you updates about new arrivals, promotions, and special offers. You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us directly.
7. Your Rights Under POPIA
As a data subject, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information (subject to legal obligations)
- Object to the processing of your information
- Lodge a complaint with the Information Regulator of South Africa
To exercise any of these rights, contact us at the details below.
8. Retention of Information
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are typically retained for 5 years for accounting and legal purposes.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact our Information Officer at:
La Mama Boutique
Email: store@la-mama.co.za
Phone: +27 83 415 2731